There is magic in joy

Making daily chores more pleasurable

With his colourful style, designer and former DDW beacon Yinka Ilori brings optimism into everyday life and makes household chores more enjoyable.

At Brabantia, smart design starts with a small annoyance. Our design team turns everyday insights into beautiful, smart and sustainable solutions. No rubbish, but good design for everyday use, for years to come.

Such as the iconic Bo Touch Bin for easy waste separation, or the HangOn drying rack, with its smart rod for extra drying space. And our ironing boards with covers made from 100% Fairtrade cotton, a 10-year guarantee and 20 years of service parts.

What household pet peeve should we solve next?

About Yinka Ilori

Yinka Ilori MBE is a British-Nigerian multidisciplinary artist and designer, whose practice spans architecture, sculpture, furniture, interior and graphic design. You might know from his work for LEGO, The North Face, Bloomingdale’s and Veuve Clicquot, or from exhibitions at the Design Museum in London and the Metropolitan Museum in New York.

Drawing on his heritage, Ilori’s distinctive visual language tells new stories through contemporary design. He is widely recognised for his bold use of vibrant colour and playful forms across furniture and public spaces. At the heart of his work is a belief that art and design should be accessible to all, with projects that bring communities together and create a positive social impact.

Ilori believes that the items you use every day deserve the most attention and intention. Just as we devote immense care to a work of art, imagine the joy of bringing that same devotion into ordinary objects. Each piece of the collection is here to bring a little light into your life, reflecting your own magic in small daily rituals and routines without compromising their purpose, working as hard for you as you do, while also sparking the magic of joy.

About Brabantia

Since our start in 1919, the Brabantia family business has grown into a global brand known for kitchen and homeware. Our products make tasks around the home more enjoyable, and support and inspire a sustainable lifestyle. On our end, we work hard on minimising our impact on the planet and contributing to a circular economy. We choose responsible materials and design for durability and repairability. And you can trust that: a guarantee on all products of up to 10 years, 20 years of spare parts and over 100 years of expertise speak for themselves.

Designed to last. Brabantia.