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Discover the flavours and stories that often remain hidden.
During DDW we guide you along makers and entrepreneurs shaping the future of food. You will not only taste innovative creations, but also gain a glimpse into their journey: the successes, the doubts and the dilemmas behind each idea.
From circular chefs to innovative start-ups
You will meet the pioneers who dare to experiment with what ends up on our plates. Their stories show that taste is more than an experience: it is also a quest for sustainability, creativity and social impact.
Programme & Registration
When? Monday 20 October 2025 1PM-8PM
Where? Starting at Sectie C
Registration: https://forms.gle/t3URxMpRxUfs7HXZ9
Programme:
The Hidden Taste Trail consists of 4 parts:
1. Trendtalk: Taste Beyond Trendtalk
Taste goes beyond the tongue. Discover how design, context, and experience shape what we truly perceive.
2. Masterclass: The Future is Edible
A deep dive into the world of design-driven food innovation. Are you ready to see and create differently?
3. Food Design Tour: Uncover the Unseen
Explore hidden food stories on an exclusive food safari through groundbreaking projects and inspiring food spots across Eindhoven!
4. Pop-up Dinner: Secret Supper
We come together for an intimate dinner at a secret location, where storytelling and flavour meet, for one night only.
Who is it for?
This exclusive day has been carefully curated for food professionals looking ahead: brand managers, product developers, food designers, trend watchers, policy makers and consultants who are actively involved in innovation, new product development, marketing and shaping the future of food and beverages.
